Meet the Team
Susan Westwood, Account Manager
Susan is an awarded marketing leader with a rare portfolio of demonstrated success across the not-for-profit and commercial worlds. She has led strategic account relationships with Bachurski Associates, Lautman Maska Neil, Cohn & Wells, and as a Vice President of Digitas North America.
Her deep channel and program experience ranges across the realm of digital marketing – social media, integrated marketing, SEM, online advertising, website UX design/development, email marketing, product marketing, engagement marketing, loyalty programs, collateral, sponsorship and partnership programs, brand development and identity.
She has led account strategy for brands including Charles Schwab, Sony, Blue Shield of California, Humana, The Smithsonian Institution, The U.S. Holocaust Memorial Museum and Defenders of Wildlife. Susan’s career has been driven by her strategic skill for imagining and delivering innovative programs to drive customer, member and donor engagement, sales, brand equity and ROI.